Tools of SEO: Best Free & Paid Options to Boost Your Rankings in 2025
Search Engine Optimization (SEO) is the backbone of digital marketing. Whether you’re running a blog, an e-commerce store, or a business website, SEO helps you rank higher on Google, attract organic traffic, and grow your online presence. But to get results, you need the right tools of SEO.
In this article, we’ll explore the best SEO tools—both free and paid—that can help you research keywords, track rankings, analyze competitors, and optimize your website.
1. Google Keyword Planner (Free)
Google Keyword Planner is one of the most popular tools of SEO for keyword research. It shows search volumes, competition levels, and keyword ideas to target. Perfect for planning your blog or ad campaigns.
Best for: Keyword research, search trends.
2. SEMrush (Paid)
SEMrush is an all-in-one digital marketing platform. It helps you find competitors’ keywords, track your rankings, audit your website, and even analyze backlinks.
Best for: Comprehensive SEO analysis, competitor research.
3. Ahrefs (Paid)
Ahrefs is widely known for its powerful backlink analysis. It also provides keyword insights, content gap analysis, and rank tracking.
Best for: Backlink analysis, content strategy.
4. Ubersuggest (Free + Paid)
Created by Neil Patel, Ubersuggest offers keyword research, site audits, and backlink data. It’s beginner-friendly and affordable compared to other tools.
Best for: Beginners who want affordable SEO insights.
5. Google Analytics & Google Search Console (Free)
These free tools of SEO from Google are must-haves.
- Google Analytics tracks your traffic, audience, and conversions.
- Google Search Console shows keyword performance, indexing issues, and click-through rates.
Best for: Tracking website performance and fixing SEO issues.
6. Yoast SEO (Free + Paid)
If you’re using WordPress, Yoast SEO is a must-have plugin. It helps optimize titles, meta descriptions, and readability for better rankings.
Best for: On-page SEO optimization.
7. Screaming Frog SEO Spider (Free + Paid)
This desktop tool crawls your website and highlights technical SEO issues such as broken links, duplicate content, and missing meta tags.
Best for: Technical SEO and audits.
Final Thoughts
Using the right tools of SEO can make a huge difference in your website’s success. From keyword research and backlink tracking to technical audits and on-page optimization, these tools help you stay ahead of the competition.
👉 Start with free tools like Google Analytics and Keyword Planner, and as you grow, consider investing in advanced platforms like SEMrush or Ahrefs for deeper insights.
Would you like me to also write a short FAQ section (like “Which tools of SEO are best for beginners?”) to make the article more engaging and rank better on Google?